For the Afeet Group’s MVP sneaker app — a platform dedicated to limited-edition drops and exclusive releases — we developed a set of branded illustrations to represent the group’s three retail brands: Magic Feet, Artwalk, and Authentic Feet. Each illustration was designed as the hero visual for its corresponding brand’s login screen, reinforcing identity while unifying the experience across the app.
We approached each illustration as a poster and grounded the visuals in research. We studied the audience and consumer profile of each banner, mapped which product models best represented partner brands at that moment, and immersed ourselves in the visual universe of all three stores. We also brought in the iconic Gurgel, the made in Brazil truck that's at Afeet’s HQ. From there, we ran extensive color tests aligned to each brand, selected elements that made sense within each store’s context, and hid a few subtle easter eggs drawn from stories uncovered during the research phase.
The result is a cohesive visual story that connects the three brands through design, color, and attitude — giving the MVP app a strong sense of identity and personality.
Client: Afeet Group
Year: 2022
Art Direction, Creative Direction and Concept: Kickstory Productions (Thais Ciavatta and Ian Homem de Mello)
Illustration and Animation: Kickstory Productions (Ian Homem de Mello)
Special thanks: Paulo Victor Guimarães and Ivã Carrilho
Year: 2022
Art Direction, Creative Direction and Concept: Kickstory Productions (Thais Ciavatta and Ian Homem de Mello)
Illustration and Animation: Kickstory Productions (Ian Homem de Mello)
Special thanks: Paulo Victor Guimarães and Ivã Carrilho