In this project, we created a visual story inspired by the trails we explored in Chapada dos Veadeiros, Brazil. Through illustration and graphic elements, we translated the experience of movement, terrain, and texture into a narrative centered on the New Balance Hierro v7.
This piece reflects our approach to storytelling — combining design, art direction, and visual identity to bring real experiences to life. Every color, line, and texture was designed to echo the spirit of exploration and the craftsmanship behind the shoe.


Kickstory Productions for Kickstory Journal
Year: 2025
Concept: Kickstory Productions
Layout and Illustration: Kickstory Productions
Year: 2025
Concept: Kickstory Productions
Layout and Illustration: Kickstory Productions